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  /  Hospitality   /  5 Color Schemes, 5 Hotels: How Hotel Color Schemes are Selected

5 Color Schemes, 5 Hotels: How Hotel Color Schemes are Selected

Comfort, cleanliness, location – these are all critical aspects of any good hotel stay. Many hotel guests simply focus on these few features when selecting a hotel. They probably never realize there is one other significant attribute hoteliers focus on: the color scheme. Yes, colors in a hotel matter. Guests have a natural, emotional reaction to them, often without thinking about it. Colors can work to psychologically calm, stimulate, or intrigue an individual. The feeling one gets in a hotel may greatly influence their stay in the room, and by extension, the stay in the city they are visiting. To better understand this inspiring phenomenon, let’s look at some of the most well-known hotels, and how color has shaped their atmosphere: 
1. The Ritz-Carlton San Francisco – Blue
The Ritz-Carlton brand is well-known and loved around the world for its elegant design and ambiance. Its hotel located in the Financial District in