Choice Hotels Won June on U.S. TV Among All Travel Advertisers
A Choice Hotels TV spot, The Open Road is Open Again. Choice Hotels was the most-seen brand across the travel industry on U.S. TV in June, according to iSpot.tv.
Skift Take: “The Open Road Is Open Again.” With that message to tap Americans’ pent-up demand to get the hell out of the house and escape lockdowns, Choice Hotels went big on U.S. TV and was the most-seen brand. Being in the right place at an opportune moment helps, but backing it up with effective creative wins the month.