Marketing Your Hotel Online During Coronavirus Closures & Beyond
Jazz Bovill of Arise explores how online marketers in the hospitality industry can accept the “new normal”, plan for the future and make the most of hotel closures during the COVID-19 pandemic.
In the space of two months, the hospitality industry has changed beyond recognition. Following government guidelines on coronavirus, hotels, restaurants, pubs, cafes and attractions have closed their doors, some for the first time in history, with no clear indication of when they will be able to re-open.
It is important to reinforce that this transformation, however unprecedented it may be, is only temporary; it is one short chapter in the story of businesses and lives everywhere. While it may be difficult at present to look past this chapter and see the bigger picture, this is precisely what online marketers should do in order to create opportunities, maintain reputation, engage audiences and achieve success when the new normal arrives. The article