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  /  Hospitality   /  Optimize Your Hotel Website’s Key Pages To Boost Engagement & Direct Bookings

Optimize Your Hotel Website’s Key Pages To Boost Engagement & Direct Bookings

Before we jump into which pages your hotel website needs and how to write them, let me answer a question you may have: why bother revisiting your hotel website copy?
There’s a simple answer: Your website is like your hotel’s online calling card and it’s your key to getting more commission-free direct bookings. Leverage it as much as possible!
Think of it this way: When you meet someone at a networking event and they give you a calling card that looks like something their trainee created on Paint late at night, you won’t be very impressed.
That’s how people feel when they come to an unengaging or outdated-looking hotel website. Then they bounce and book via an OTA or, worse yet, with your competition…
To avoid that, you need to catch their attention and convince them that booking your hotel directly is their best option.
One important step to achieving this is to structure