Hotels Weigh How Many Brands Are Just Too Many in Travel’s Worst Year Ever
Hotel companies have piled on new brands in recent years, and analysts say coronavirus isn’t likely to deter the trend. Dylan Wilbur / Flickr
Skift Take: There may be a method behind the hotel brand expansion madness, but parent companies have to be vigilant in keeping distinct brand identities alive — especially during the current downturn in travel.
