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  /  Hospitality   /  Hotels Weigh How Many Brands Are Just Too Many in Travel’s Worst Year Ever

Hotels Weigh How Many Brands Are Just Too Many in Travel’s Worst Year Ever

Dylan Wilbur  / Flickr

Hotel companies have piled on new brands in recent years, and analysts say coronavirus isn’t likely to deter the trend. Dylan Wilbur / Flickr

Skift Take: There may be a method behind the hotel brand expansion madness, but parent companies have to be vigilant in keeping distinct brand identities alive — especially during the current downturn in travel.

— Cameron Sperance

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