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  /  Hospitality   /  IHG, Hilton, Marriott Among Hotel Giants Battling for UK Budget Hotel Chain

IHG, Hilton, Marriott Among Hotel Giants Battling for UK Budget Hotel Chain

Flickr  / Elliott Brown

Hotel companies from around the world are zeroing in on a struggling group of British budget hotel owners to make a new deal and potentially introduce new brands to the UK. Flickr / Elliott Brown

Skift Take: Major hotel companies are swooping into the negotiating room for a deal with Travelodge’s UK landlords because they represent the most durable line of business in the volatile industry at the moment: economy, drive-to properties.

— Cameron Sperance

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