Alaska Airlines President Wants Competitors to Stop Dumping Cheap Seats
A Horizon Air turboprop on the ground. Horizon is a subsidiary of Alaska Airlines. Alaska Airlines
Skift Take: Consumers probably would love it if airlines sold more seats than they could reasonably fill because they would see bargain fares. But a race to the bottom could be disastrous for the industry. The situation is bad enough as it is. If airlines must compete by selling bargain fares, some carriers would be in peril.