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  /  Hospitality   /  Google Made Advertising Concessions to Travel Partners But They’re Still Angry

Google Made Advertising Concessions to Travel Partners But They’re Still Angry

Felice Maranz  / Bloomberg

Google and some of its advertising partners have clashed over Google’s coronavirus relief efforts. Felice Maranz / Bloomberg

Skift Take: Google’s travel ad chief said companies that aren’t seeing enough advertising benefits with Google probably shouldn’t spend as much as they are. Few big travel companies would drop out of Google knowing it might sabotage their businesses, but probably an increasing number are desperate for alternatives.

— Dennis Schaal

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