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  /  Hospitality   /  Major Online Travel Exec: Negotiating With Google Is Almost Pointless

Major Online Travel Exec: Negotiating With Google Is Almost Pointless

Skift Take: Deep-pocketed Google clearly didn’t appease suffering travel advertisers in any meaningful way because it didn’t have to — it’s Google. Don’t look for Google to find religion in terms of being a more collaborative partner perhaps until regulators would take it down a peg.

— Dennis Schaal

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