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  /  Hospitality   /  How a Pandemic Helped Expedia’s Vrbo Fix Its Google Problem

How a Pandemic Helped Expedia’s Vrbo Fix Its Google Problem

Supercake  / Flickr.com

A vacation rental that had been listed on Vrbo as seen on May 1, 2011. Vrbo is leading Expedia Group’s recovery. Supercake / Flickr.com

Skift Take: Vrbo is benefiting from a ton of direct traffic because vacation rentals are having a moment, and competitors’ paid marketing through Google fell off a cliff. The brand will likely get some sustainable benefit from the lift, but the dynamic can change in a heartbeat.

— Dennis Schaal

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