The Hotel as Cultural Diplomacy: More Important Than Ever Going Forward
The lobby of the Royal Mansour Hotel in Marrakech, Morocco. The Royal Mansour Hotel
Skift Take: Cultural diplomacy is often found in museums and cultural initiatives. It is seldom found in hotels. The Royal Mansour in Marrakech was a statement of intent from the king to show the best of the country’s craft and service. The result is impactful, especially in these times — perhaps more so than other means of country branding.