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  /  Hospitality   /  Booking.com Relaunches a Scaled-Down Attractions Vertical Powered by TUI’s Musement

Booking.com Relaunches a Scaled-Down Attractions Vertical Powered by TUI’s Musement

Mike Bonitz  / Flickr.com

A tour boat in Amsterdam, the Netherlands, as seen on October 21, 2015. Booking.com now offers tours like these through a partnership with TUI’s Musement. Mike Bonitz / Flickr.com

Skift Take: After missteps in thinking it could grow its own attractions business and catch larger competitors, Booking.com’s relaunch is the next stage in its evolution. The tours and activities sector is a lot more competitive now than it was even two years ago when Booking acquired FareHarbor. Hence, the need to reboot.

— Dennis Schaal

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