Choice Hotels Sees Revenue Surge From Guests Who Live Within 25 Miles of Its Hotels
Choice Hotels is pivoting to local travel, as a quarter of June revenue came from visitors who lived less than 25 miles from a hotel. Choice Hotels
Skift Take: If you can’t make a long-haul trek to Paris this summer, why not just a short hop, skip, and a jump to a roadside hotel two towns over? That mindset seems to be working in Choice Hotels’ financial favor.