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  /  Hospitality   /  Travel Brands Doubled U.S. TV Advertising in July

Travel Brands Doubled U.S. TV Advertising in July

Southwest Airlines/iSpot.tv

A screenshot of a Southwest Airlines Wanderlust TV commercial. Airlines increased their advertising in July 2020. Southwest Airlines/iSpot.tv

Skift Take: The most popular travel ads on TV in the United States in July were aspirational, but they also emphasized booking flexibility and low pricing. Pandemic formulations.

— Dennis Schaal

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