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  /  Hospitality   /  How One Upscale Australian Hotel Group Used the Crisis to Rethink Everything

How One Upscale Australian Hotel Group Used the Crisis to Rethink Everything

View Hotels

A view from a king suite at View Hotels Sydney Harbourview property in Sydney, Australia. The upscale independent hotel chain refreshed its brand and tech stack despite the pandemic. View Hotels

Skift Take: “A fashion executive and a tech geek walk into a hotel bar …” But instead of being the start of a bad joke, this is the start of a good story about creativity during a crisis.

— Cameron Sperance and Sean O’Neill

Read the Complete Story On Skift