
How One Upscale Australian Hotel Group Used the Crisis to Rethink Everything
A view from a king suite at View Hotels Sydney Harbourview property in Sydney, Australia. The upscale independent hotel chain refreshed its brand and tech stack despite the pandemic. View Hotels
Skift Take: “A fashion executive and a tech geek walk into a hotel bar …” But instead of being the start of a bad joke, this is the start of a good story about creativity during a crisis.