Accor and SBE Begin Global Expansion of Delano Hotel Brand Despite the Pandemic
SBE and Accor’s first European location for the Delano hotel brand is slated to be in Costa Smeralda on the Italian island of Sardinia (pictured). SBE
Skift Take: The worst time ever to launch a global expansion of an iconic luxury hotel brand? Maybe not, if you are players like Accor and SBE with enough capital and Delano brand awareness.
