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  /  Hospitality   /  Google Quietly Debuts Game-Changing Tours and Activities Advertising Product
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Google Quietly Debuts Game-Changing Tours and Activities Advertising Product

Egg Films

Picture is a screen grab of a 2-minute video tribute to the Eiffel Tower. Google just made a big move in tours and activities. Egg Films

Skift Take: While many travel companies are struggling to survive, Google has the resources to keep innovating and rolling out new products despite the travel advertising downturn. As with flights and hotels, Google’s new tours and activities advertising business will have a far-reaching impact — unless regulators step in.

— Dennis Schaal

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