Just Like That, AirAsia Group Says It’s a Digital Lifestyle Company — Or Not
AirAsia is doing food delivery and other e-commerce services to diversify away from its airline business. AirAsia
Skift Take: Airline officials can’t just snap their fingers to proclaim they have successfully become way more than an airline. That being said, AirAsia did launch a new vacation package business called Snap. AirAsia’s digital business is still very much a work in progress with much to be proven.