A Newer Way of Charging for Hotel Metasearch Ads Is Catching On

Leading Hotels of the World

A view from a presidential suite at the 12 Apostles Hotel and Spa in Cape Town, South Africa, is a member of the Leading Hotels of the World, which uses Sojern for some online marketing. Leading Hotels of the World

Skift Take: Google, Trivago, and Sojern began this year to offer a commission-based model for digital advertising in metasearch. Hoteliers may find that a more appealing way of budgeting than paying on a cost-per-click basis or by a monthly fee.

— Sean O’Neill

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