Content Ideas for Hotel Blogs Amid The PandemicVictor Okorafor
The recent coronavirus outbreak has not been kind to the hotel and tourism industries. Shelter in place orders, social distancing, and travel restrictions have essentially kept guests away. Everyday life has been changed, vacation plans and corporate travel has been put on hold. Hotel chains wanting to remain relevant essentially had to rethink their business structure.
From providing personal protective equipment and increasing cleaning and sanitation processes to reducing hotel capacities and the number of in-house staff, hotels across the country started implementing changes to help safeguard guests and staff alike.
After implementing changes in-house, hotel marketing teams go to work developing strategies to reconnect with their target audience. The realization was that as everyone remained close to home to protect themselves from the coronavirus, there was no real interest in travel tips and deals on hotel stays. Reaching their audience essentially meant coming up with new content ideas that spoke to