COVID Strategy Series: Hotel Marketing Quick WinsVictor Okorafor
Pivot your hotel marketing strategy to work around the coronavirus crisis
If you’re like many in the industry, you’ve been working on a long-term hotel marketing strategy to gradually attract hotel guests back to your property. We’ve taken the liberty of asking three experts for a list of quick initiatives to supplement your core strategy, including a host of clever ideas to boost your online presence and in-stay offering.
We spoke to three marketing specialists, Katie Hokin, Founder and Director of AccomBoost, Luis Enrique Galdamez Echeverria, CEO of FashionPotluck.com, and Perryn Khoo, Digital Account Manager at WME Australia, to collate this list of quick-win actions that you can apply immediately to kickstart post-crisis recovery. Read on and share if you find it useful!
Don’t underestimate the marketing resources required to successfully reopen
Keep in mind that creating content is only half the work.
Getting it in front of the right people and encouraging them to engage