Ennismore Founder on Staying ‘Fiercely Independent’ in New Partnership With Accor


Accor and Ennismore’s new lifestyle venture (pictured: The Hoxton, Paris) isn’t about adding thousands of hotels around the world, company leaders say. Ennismore

Skift Take: Lifestyle brands often lose their appeal when global companies take over. But Accor seems to recognize this in creating a standalone entity with Ennismore to maintain cool factor while building a global reach.

— Cameron Sperance

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