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How Apple’s New Privacy Effort Will Impact Travel Marketing

Apple

Apple opened in July a new store at Ratchaprasong, Bangkok’s iconic intersection. Apple

Skift Take: Privacy efforts will keep chipping away at old school digital advertising practices. Travel marketers need to persuade more consumers to consent to share their data directly. They should consider new ideas, like creating media networks and data co-ops, to help.

— Sean O’Neill

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