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Marriott CEO Embraces ‘Hygiene Theater,’ Noting All the Measures Boost Guest Comfort Levels

Kgbo  / Wikimedia

Marriott CEO Arne Sorenson doesn’t expect the U.S. to go into another round of coronavirus lockdowns, even if there is another surge of cases. Kgbo / Wikimedia

Skift Take: It’s unlikely economic lockdowns are in the cards for preventing future coronavirus case surges in the U.S., and Marriott CEO Arne Sorenson’s defense of “hygiene theater” shows what the business community sees as a viable alternative safety measure.

— Cameron Sperance

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