Skift Global Forum Preview: Reverting to Normal Shouldn’t Be Tourism’s Goal

Erik Odiin  / Unsplash

The next 10 years of tourism won’t be like the last. Erik Odiin / Unsplash

Skift Take: There may be some optimists who believe tourism will bounce back to where it was pre-pandemic, but that ignores the reality that tourism shouldn’t return to where it once was.

— Rosie Spinks

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