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Video: Interview With JetBlue President Joanna Geraghty at Skift Global Forum🔒

Skift Take: Crisis creates opportunities. No travel company has seized that mantra more than JetBlue. The airline’s president Joanna Geraghty said a shift to more leisure and family travel has hit JetBlue’s sweet spot, even in these unprecedented times.

— Tom Lowry

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Investor Giant Blackstone Stands Ready With $252 Billion to Invest: Travel Can Benefit

PxHere

Blackstone leaders are monitoring the distressed travel industry as an investment opportunity. PxHere

Skift Take: Blackstone wants to expand its investments in flashy segments like e-commerce and sustainable energy, but the tanked travel sector may offer the most attractive prices and upswing.

— Cameron Sperance

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The Explosion of Media Consumption in a Pandemic and Implications for Travel

Activate

Activate CEO Michael Wolf hosting a session at the recent WSJ Tech Live conference. Activate

Skift Take: The explosion of media consumption around the globe this pandemic year has huge implications for the future of every business sector, including travel. Watch this video to get your head spinning … well, you’ll see.

— Rafat Ali

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Meet the Leading Voice of Maritime Canada’s “Ocean Economy”

Skift Take: Regional innovators like Cathy Hogan, an expert within Canada’s natural resources and ocean technology sectors, are continuing to drive the future of meetings, tourism, and economic development within Canada.

— Destination Canada

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New Guide: How to Generate More Bookings with Google Hotel Ads

Skift Take: As the hospitality sector charts a path to recovery, every penny counts. When it comes to maximizing advertising spend, it helps to work with a channel that offers a wide choice of bidding models and the ability to maximize returns through granular operations management.

— Wihp

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Marriott Throws Hat Into the Work-From-Hotel Ring

Marriott International

Marriott launched its Work From Anywhere platform Monday in select markets around the world. Marriott International

Skift Take: Marriott and Hilton entering the work-from-hotel space puts smaller hotel companies on defense, as the bigger brands have significantly more room to expand and compete — if they think it’s worth it.

— Cameron Sperance

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Biz Travel Booker Lola Fills Void by Following Rivals With New Expense Tool Breakout

Nathan Dumlao  / Unsplash

A growing number of platforms are diversifying into expense management to offset declines in business travel booking revenue. Nathan Dumlao / Unsplash

Skift Take: Merging travel and expense will appeal to those corporations wanting to save money by streamlining operations, but with so many platforms now moving into budgeting tech, how will it stand out?

— Matthew Parsons

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JetBlue Sees Rapid Covid Tests as Key to Near-Term Recovery Ahead of Vaccines

JetBlue

JetBlue expects to be half the size it was in 2019 through the end of this year. JetBlue

Skift Take: JetBlue isn’t pinning its hopes on a Covid-19 vaccine. Instead, it says a cheap and accurate rapid-response test could be what makes governments lift onerous quarantines and convinces people to fly again.

— Madhu Unnikrishnan

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A Newer Way of Charging for Hotel Metasearch Ads Is Catching On

Leading Hotels of the World

A view from a presidential suite at the 12 Apostles Hotel and Spa in Cape Town, South Africa, is a member of the Leading Hotels of the World, which uses Sojern for some online marketing. Leading Hotels of the World

Skift Take: Google, Trivago, and Sojern began this year to offer a commission-based model for digital advertising in metasearch. Hoteliers may find that a more appealing way of budgeting than paying on a cost-per-click basis or by a monthly fee.

— Sean O’Neill

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How Travel Companies Can Adapt to Changing Traveler Behaviors During Recovery

Skift Take: Region by region, travel will reemerge in phases. Travel advertisers can reconnect with customers through targeted messaging that acknowledges health and safety concerns and empathizes with the pent-up desire to venture out from local to regional travel experiences.

— Facebook

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