What United’s CEO Means When He Says It’s the End of the Beginning


United Airlines is taking a super cautious and realistic approach to the recovery. Skift

Skift Take: Winston Churchill said when the tide began to turn in World War II, it wasn’t the beginning of the end, but the end of the beginning. United CEO Scott Kirby says the airline industry is at a similar inflection point. Is he right?

— Madhu Unnikrishnan

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